Denmark

FUB

Pure merino and cotton knitwear in a palette that has barely moved in a decade. FUB makes very few things and remakes them each season, which is why the pieces stack across years.

Honest construction, no print, nothing that dates.

Sizing: 1y – 12y

“FUB is what I put on my own children in winter. The merino is the real thing and it does not pill after one wash.”
Yani · Buyer

FUB arrives AW26

Join the trunk show to see it first

We are bringing FUB in for Autumn–Winter 2026. Members see the collection and pre-order ahead of the season — request an invitation.

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