Amsterdam, Netherlands

Gray Label

Organic cotton basics in a palette of soft, chalky neutrals that have barely changed since the label began — which is the point. Pieces are designed to be replaced by the next size, not the next trend.

Garment-dyed, GOTS certified, and cut loose enough to be handed down.

Sizing: 0 – 10y

“Gray Label is the quietest house I carry and the one with the highest repeat rate. Parents buy the same body in four colours.”
Yani · Buyer

Gray Label arrives AW26

Join the trunk show to see it first

We are bringing Gray Label in for Autumn–Winter 2026. Members see the collection and pre-order ahead of the season — request an invitation.

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